Brent Simmons:
I’d love to run, edit, and write for a publication bigger than just me and my blog. I don’t have time, so I won’t, at least not any time soon.
But if I were to run a publication, I’d have a few rules:
I love his rules, I only have minor quibbles with two items.
Allow no Flash anywhere
Unfortunately, while I would love not to have flash anywhere on my site, I do embed the occasional YouTube or Vimeo video and, alas, they do not default to HTML5 for desktop browsers (well, Vimeo does on Safari, but not on IE or even Firefox I believe). But I agree in general, down with Flash!
and
No custom URL shortener
I disagree with this because you almost have to use a URL shortener for sharing on Twitter and the like, and I’d rather have my own custom shortener that always goes to my website instead of one of the common ones that you never know where it’s taking you.
In any event, these rules are great and I can’t wait until someone somewhere starts catching on publications start operating like this.